Online advertising is about using the power of the Web to promote your products.

There are many online advertising tools – search engine optimization, contextual advertising, banner advertising, targeted advertising on social networks, etc.

What do we offer

Interactivity. Unlike offline media, online advertising allows the target audience to actively interact with the company. For example, when a person clicks on an advertising banner, they can continue to communicate with the company and immediately receive the information they are interested in. This property of advertising on the Internet allows you to reduce the advertising budget and the required number of touches with the client, to build an active dialogue with potential customers.

Coverage. The reach of the audience on the Internet is practically on par with traditional media channels. In addition, the very format of Internet advertising makes it more effective even with a smaller reach. This is because contact with the target audience is more likely, and the time of active contact is longer than that of most offline media.

Targeting. Internet advertising makes it possible to display advertising information only to an interested, narrow audience. We get the opportunity to personalize the advertising message for each of the target audience segments. Also, online there is no need to pay for irrelevant impressions of an advertising message – which is impossible to get away from in classic media.

Measurability. Unlike classic media channels, the results of online advertising are easy to measure. Detailed statistics, available in real-time, help to adjust advertising campaigns and make them very effective.

Tools

Search engine optimization. Increasing the position of your site in the search engine results. Website optimization is based on the search queries you need and includes working with the website itself and increasing the number of links leading to it.

Contextual advertising. Displaying ads in response to a search query on Google You only pay for ad clicks – i.e. only for those visitors who are interested in your offer.

Display advertising. Placement of advertising banners on sites where your target audience is present. Display advertising also includes interactive banners and advertising on video platforms (for example, Youtube).

Targeted advertising. Displaying advertisements of various formats in large social networks – Facebook, Youtube, Instagram, etc. A feature of this type of advertising is the ability to very accurately target the target audience – by geography, age, gender, interests, position, etc.

Measuring efficiency

The main feature of advertising on the Internet is the measurability of its effectiveness. Web analytics systems allow you to calculate the profit from each dollar spent on advertising. The second important advantage of online advertising is targeting accuracy – you show your messages only to interested users or to users that exactly match your target audience.

Online advertising is the most measurable tool in the entire history of advertising. Web analytics systems (Google Analytics) allow you to get almost all the indicators about your advertising campaigns and the users who interacted with them.

How many people saw your ad, how many were interested in it, how many people made purchases and for what amount, how different advertising campaigns influenced each other. Who are your visitors, where are they from and where they work, what are their interests, how often and for what amount they buy.

The list of questions that you can get an answer to from web analytics is almost endless. This transparency makes internet marketing as an advertising tool unique and when used correctly, the most effective.

Forms of payment for advertising on the Internet

Pay for views. You pay a certain amount for 1000 views of your ad.

Pay for referrals. You only pay when a user clicked on an ad to your site.

Pay per action. You pay only for a specific user action – a submitted application, a purchase on the site, etc.

The main feature of advertising on the Internet is the measurability of its effectiveness. Web analytics systems allow you to calculate the profit from each dollar spent on advertising. The second important advantage of online advertising is targeting accuracy – you show your messages only to interested users or to users that exactly match your target audience.

If we consider Internet advertising and marketing in general, Internet advertising is essentially an additional media channel, along with media, television, billboards, etc. However, due to its features, this channel stands out from the rest – its measurability, efficiency, and flexibility.